Prologue

The pictures in this portfolio illustrate one aspect of the beginnings of the Japanese "economic miracle"--the early florescence of what eventually, for a time at least, became the world's second largest economy after the American. The process has been documented in many books and historical accounts of the Occupation's efforts to stimulate the system after its almost complete collapse by the time of the Surrender. However, the pictures show the early, grass-roots revival from what amounted to an economic depression: the successful efforts of the retail and the service sectors of the economy to regain their significance in the neighborhoods of the large cities--in the case of these pictures, of course, Tokyo. The many small family-owned shops in the pictures were the mainstay of the retail economy for centuries--and served their purpose in the Occupation period and for a decade after it. However, less than half of these small enterprises still existed by the 1990s. Franchise businesses like "convenience stores" plus supermarkets drove them out of business. For Tokyo, of course, the economic revival also required a lot of basic rebuilding or renovation of firebombed areas. One important step, as these photos document, was to construct rather flimsy buildings with the scarce materials available, and then at a later date, scrap them and replace them with more permanent structures. The really big ones came much later of course-- the large steel and glass edifices that characterize contemporary 1990s Tokyo, Osaka and other cities.

front view of a gate and building

24. Shrines and Gas Stations in Post-Occupation Tokyo
This scene is in the heart of Tokyo, near the American embassy. The neighborhood shrine by the late 1940s had become surrounded by new commercial establishments. The CALTEX gasoline station visible opposite the shrine's torii was the first American-owned gasoline agency to open in the Occupation.

man and woman walking towards the camera

25. Temporary Shops in Meguro
This view is of the commercial center of the Meguro district in Tokyo. This area was completely destroyed in the fire-bombing during the war. By 1948, it was covered with temporary commercial establishments. By the 1970s and 1980s these temporary structures were completely replaced by large permanent buildings.

view down a commercial street

26. New Shops Opening Everyday
Another bombed-out street in Tokyo with new temporary shops. The shop in the foreground just opened as indicated by the circular garland made with imitation flowers out in front.

a shopfront built upon rubble

27. Doing Business Under Handicaps
A neighborhood grocery and fish store in a temporary structure while reconstruction of larger buildings proceeds on both sides. In the big cities that were extensively bombed, the earliest intensive reconstruction took place on the shopping streets rather than in the residential neighborhoods.

13 people pose for a photo

28. Grand Opening Day
The extended family of the owner (on the right, behind the two boys) gathers to dedicate the opening of a new retail establishment. The large, brilliantly colored false-flower medallions are typical. The older men wear the formal montsuki hakama dress; the older women wear formal dark-crested kimonos.

a street in the commercial district

29. Maintaining Services in Commercial Areas
An older commercial area in the Shibuya district, with a mix of stores, restaurants, etc. This area was not destroyed in the fire bombing, although somewhat damaged and showing a lack of maintenance during the war. By 1999 Shibuya was a major, upscale commercial area, with multistory buildings and few of these small, traditional establishments.

people shopping on the street

30. Another View of Shibuya
The shoppers wear the wartime period heavy winter garments. The seated lady is selling lottery tickets, a device encouraged by the Occupation as a stimulus to the domestic economy.

more people shopping

31. Getting Under Way
This shopping area, in western outlying Tokyo, was completely destroyed in the fire-bombing. New shops with temporary construction were built with flimsy street lights, public telephones (small box-like structure in the middleground), and a post box placed temporarily on the raw dirt!

people stand outside a shop

32. More Rebuilt Shops
More of the tentative reconstruction--and the garish advertising typical of these districts, representative of the intensity of the commercial revival.

front-side view of a shop

33. Another New Retail and Service Enterprise
To the left is a neighborhood ice cream and refreshment parlor, with typically tentative, postwar jerry-built construction. To the right is a toy and novelty store.

front-side view of another shop

34. More Rebuilt Shops
More of the tentative reconstruction--and the garish advertising typical of these districts, representative of the intensity of the commerical revival.

mothers and children shopping with their backs turned to the camera. A young man stares directly at the camera.

35. The Toy Shop
Another shopping scene. Note the youth facing the camera: he is wearing the standard public secondary school uniform. The stall is selling children's books and toys including toy samurai swords.

people shopping on the street underneath a trellis

36. Shopping on the Ginza
Shopping at the sidewalk stalls in front of Matsuya on the Ginza (at the time the big store was temporarily the Tokyo PX_. These stalls were mostly operated by organized gangs and often sold illegal merchandise. They lined both sides of the Ginza for blocks, but they were all gone by the 1960s, due to new municipal regulations, and opposition from the reviving big, elegant Ginza stores. The man whose back faces the camera is wearing his Japanese army officer's boots.

men seated on the sidewalk shining shoes

37. World War II Soldiers Making a Living
Former World War II soldiers trying to make a living by shining shoes. Two of the men are wearing old army fatigue hats. Unemployment was high during this time and very little was being done for Japanese soldiers who were reminders of the former military regime and defeat in the war.

a group of women operate a pulley on the side of a building under construction

38. Women on the Construction Crew
This picture was taken in Atami--a resort and vacation coastal town on the Izu peninsula south of Tokyo. Atami was not firebombed--but like most of the older recreational and resort areas, was entering a period of economic boom. The picture shows women doing heavy labor, a hangover from the wartime period, when women workers replaced men in many home-front activities. Here they are erecting a new building-- actually a bar or tearoom--and they are performing like a crane--pulling ropes on pulleys to lift the cornices.

cf. photograph 207 for more information

a building with several signs in English on it. The signs advertise the automobile body-shop services offered.

39. The Beginnings of the Postwar Japanese Automobile Industry!
Well, not quite--actually contracts with the Occupation during the Korean War for the construction of jeeps and trucks, plus the repair of the American military vehicles of all kinds, had a bigger impact. However, this particular type of rebuilding and repairing castoff military jeeps and other Occupation vehicles, which were sold to Occupation people as personal vehicles, was an important training ground for young men in the neighborhoods, who could then get jobs in the rebuilt and modernized automobile factories. The prewar Japanese automobile industry was characterized by a plethora of small, alley garages, where new cars were assembled by self-trained mechanics. The site shown here was almost certainly occupied at one time by a samurai mansion--as indicated by the kura or treasure storehouse, now part of the office and shop.

several men standing behind their products, looking at the camera

40. Enterprising Marketeers
The clothing black market in action, in the famous Asakusa district (entertainment complexes). Immediately after the war, the Japanese military began dispersing some of the stores of clothing and other things, letting them enter the retail black market. Some Occupation personnel and U.S. military were implicated in the scheme, and were eventually tried and convicted. Not all the garments on sale here came from the military stores, and the black marketers were careful to mix black goods with legitimate stocks.

a man on the street washing numerous metal bowls with several people standing around

41. The Recycling of Wartime Residue
The metal cooking bowls being sold here were stamped out of aircraft aluminum left over from the war. This Japanese military sold it to the black market, small manufacturers and retailers. The sellers here are wearing parts of old Japanese Army uniforms. The Japanese military had stockpiled enormous quantities of metal, tools, uniforms and other necessities of warfare. During the Occupation much of this material found its way into the Black Market and there were several scandals involving U.S. Army personnel in these operations. The point is that the stockpiles were reserved by the Occupation for a more orderly dispersal system. But some enterprising Japanese and Americans managed to liberate large quantities of the goods; some of these people were allied to Tokyo criminal gangs.

3 movie posters, mostly in Japanese but with some English

42. At the Movies in Early 1950s
Motion picture entertainment in the early 1950s often reflected wartime themes--both U.S. and Japanese.

several young men stand around a film camera on a tripod

43. Making Movies
A Japanese movie crew filming a private-eye drama in a suburban neighborhood in the early 1950s.